From Boston (A52)

Enter One way system when approaching Skegness town centre. Keep on A52 (passing Taylors Garage on right) follow signposts to Mablethorpe (A52). Take second main turning right after rejoining two-way road. Straight over roundabout (St. Matthews Church) to Skegness Pier. At Skegness Pier turn left. The North Parade is on the left side in about 300 yards.

From Lincoln (A158)

Straight over traffic lights after Football Ground. At the junction with North Parade Promenade, turn right. North Parade Hotel is on the right after several yards.